While in the past, ITS has had impacts on safety, mobility and the environment, we have only just begun to recognize that ITS is not always accessible or beneficial to everyone. Incorporating accessibility, equity, inclusivity and diversity into ITS systems is critical since we know that some ITS deployments have hurt segments of our population who have long gone unheard, and are invisible and vulnerable. This session will examine ITS from this perspective. Overlooking culture, gender, religion, and physical ability are only some of areas that can lead to wasted time, diminished safety, and increased costs. This session will cover issues such as the lack of diversity in planning and designing technology-enabled mobility services, inherent biases in transport data and data analysis, lack of gender-based mobility solutions and not incorporating accessibility into ITS technologies (e.g., automated vehicles).